The project Fitbit Adventures began as a design led project with the stated goal of creating a fun, motivating, and engaging experience for non-competitive Fitbit users who are on a personal fitness journey.
We began with user research and a primary persona who was not competitive and on a personal fitness journey.
Next, we embarked on a Google Ventures-style design sprint that focused the team on the concept of a game that used Fitbit activity data to immerse and propel the participant along a journey that mapped to an iconic real-world location. An example would be using step data to hike Half Dome in Yosemite and explore new interactive experiences along the way.
We validated this concept with real people in both quantitative and qualitative ways.
Quantitatively, we proved that people would be very likely to start or try a real-world adventure, and that they would be more likely to do this than start an existing challenge. This proved true for people who identified as not competitive and people who identified as competitive.
Qualitatively, we validated the concept by walking ten external Fitbit users through a click-through prototype to learn more about whether or not they would be excited to do a Fitbit Adventure.
When both approaches to the research proved successful, we moved into sketching, storyboarding, scenario writing, and experience mapping.
The images seen here are the culmination of all that work. The team successfully pitched the validated concept internally and we are currently in development and beta testing for Adventures.
I was the design manager on this project and a total of four designers have worked on Adventures thus far.
Fitbit Adventures are now live, and you can check them out here. https://www.fitbit.com/challenges/adventures
Fitbit Heart Rate
Strava Run Research, Synthesis, and Personas
Strava hired me to help them turn a cycling oriented company into a cycling and running company. We started with user research across the country.
My role was that of design lead and user research lead.
The Run Coach iPhone applications were designed to help runners of all abilities train for running events from 5k to Marathon. Founded with my brother, Joshua Duyan, we made a suite of seven Run Coach apps. In 2011, we were pleased to have these applications acquired by MapMyFitness. At time of acquisition, the Run Coach applications had been a top 100 health and fitness app for a year and had an average rating of 4 stars in the app store.